5 Digital Things You Can Do Right Now To Grow Your Business

Let's get right down to it. Today is the day you can stop procrastinating and start doing something to make a difference in your marketing. INSPIRATION #1. Add 5 new connections on Facebook or Linked In. Don't be shy! Go out and get more contacts. The more people your...

TIME vs MONEY for DIY Digital Marketing

I'm a do-it-yourself kind of person, and I totally identify with those of you who want to do DIY digital marketing , or stick to a marketing budget that may require you to invest time vs money.  So where do you put the time and where do you spend the money?...

Do you know your Brand Core Values?

I'm honest. I'm casual. I like things to be real and authentic.  These are my three brand core values. They are part of who I am, and because my business is me, it's also part of my brand. What about your business? Is it guided by a set of values? Brand Values are the...

The Logo Part of that Branding Thing

Which came first the brand or the logo? answer: BRAND. A good logo design process should start with a discussion of how you want your business to be perceived, and who your target customers are.   If you haven't thought about your target customers and what kinds of...

Are Monthly Fees are Choking Small Business Digital Marketing?

I ran across this pretty cool bit of information on entrepreneur.com, it's the 15 Must Have Digital Marketing Tools    I love this kind of stuff, and I'm always looking out for good resources and ideas to share with my clients to help them grow their business with...

Capture the moment! Plan to get leads.

Your site has a purpose: to market or sell ideas, products or services to your target audience with the ultimate and final goal of helping create whatever you consider to be a "sale". Let's have a look at the process. A user arrives at your website. Maybe they got...

Is Your Business Mobile-Friendly?

The statistics are staggering. Does your business have a mobile website? 73% of Local Searches on Mobile devices result in the searcher doing something like visiting or calling. In digital marketing, we call  that result "conversion".  And in mobile, conversion is...

The Truth about your Small Business Website

Here is the single greatest truth about your small business website.  It's not enough.  That's right! I said it's not enough!  There is no magic-unicorn-make-tons-of-money-from-my-website button. You must do more. I'm not knocking websites- a central web location for...

5 Web Tips for Small Non-Profits

Every year, we try to help out some non-profits with their web marketing efforts. It's our way of giving back to the local community, and doing some feel good work. Along the way, we've noticed some consistent issues that come up for non-profits maintaining a web...

ROT for your Ecommerce Store

Time is money. This article originally published in 2013, Updated Fall 2018 And... as time goes on and the scope of the internet grows, the marketing strategy options become overwhelming. And, time-sucking. Still happening in 2018 Which ones are going to benefit your...

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